REALTORS: Take the Advantage
Sure, taking loan applications and approving loans is the business of mortgage lenders. But home sales and home financing go together naturally. Your client, buyer or seller, expects you to be the expert in the transaction...and the transaction is almost always two transactions: the sale and the mortgage. Especially, they expect instant and accurate cost estimates.
THE INTERPRETER is a financed transaction structuring and estimating tool. It also allows you to instantly communicate the bottom line for every listing you show and every offer or counter offer. To be accurate, THE INTERPRETER relies on lender-provided loan structuring guidelines, quoted lender rates, fees and closing costs.
To use THE INTERPRETER for Realtors®, you must be "sponsored" by a licensed lender-user. Licensed lender-users may choose to issue you a sub-license at no cost to you because it's also an "advertising tool" for the lender. (It advertises the lender's name and loan programs to prospective buyers, through you.)
Structured transaction files may be emailed back and forth between you and your loan originator. Both you and your loan originator will look very professional when the buyer sees that your transaction cost estimates match exactly!
Need an automated underwriting (AUS) decision while your client is waiting? Email the transaction file and put your client on the phone with your loan originator. Your loan originator can instantaneously import the transaction file data into the lender's loan origination system, add your client's name, address and SS# and immediately obtain the AUS decision...No long interview required!
Less apparent, but also vitally important, when you first use THE INTERPRETER in the presence of your client, you immediately introduce the fact that "all depends on your financial qualifications" (without actually saying so). Thus you create the perfect opportunity to both introduce your lending partner and motivate your buyer to immediately apply for the mortgage. Needless to say, you are also dazzling your client with your extreme knowledge of financing (artificial knowledge provided by the program)!
Take the Advantage!
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